The register
Zwift UK Limited is licensed to sponsor on Global Business Mobility: Senior or Specialist Worker and Skilled Worker. Its entry on the register dates back to at least 2026, and the organisation is based in London. Rating on the current register: Worker (A rating).
Zwift UK Ltd is the registered name (Companies House number 04281821), a private limited company on the register since 2001. The registered office is at B1 Vantage Park Old Gloucester Road, Hambrook, Bristol, BS16 1GW, BS16 1GW. Its filed activity puts it in it, software and media. It has traded under other names before, including Sakonnet Technology UK Limited, Netlead Limited.
Holding a licence is the expensive, slow part done. For Zwift UK Limited the question each time is only whether the role and the pay fit the current rules, and that is checked per vacancy.