The register
The register lists Smethwick Cricket Club in Birmingham, West Midlands as a licensed sponsor on International Sportsperson, an entry that goes back to at least 2026. Its rating on the register is Worker (A rating).
Smethwick Cricket Club Limited is the registered name (Companies House number 04302491), a private limited company on the register since 2001. Registered office: 87 Bracebridge Street, Birmingham, B6 4PJ, B6 4PJ. Its filed activity puts it in other services.
Holding a licence is the expensive, slow part done. For Smethwick Cricket Club the question each time is only whether the role and the pay fit the current rules, and that is checked per vacancy.