The register
The register lists Lamar Holidays Ltd in London as a licensed sponsor on Skilled Worker, an entry that goes back to at least 2026. The register records its rating as Worker (A rating).
Companies House lists it as Lamar Holidays Ltd, number 10110764, incorporated 2016: 10 years of filings behind the name. The registered office is at 183-189 The Vale, London, W3 7RW, W3 7RW. Its filed activity puts it in business services.
Holding a licence is the expensive, slow part done. For Lamar Holidays Ltd the question each time is only whether the role and the pay fit the current rules, and that is checked per vacancy.